It’s not what you think…
Most people think their content isn’t working because of the algorithm—but after analyzing over 1,000 Instagram posts from entrepreneurs just like you, I can tell you with certainty: that’s not what’s holding you back. The real culprit? Random, unaligned content that looks nice on the feed but doesn’t move people to act.
I know this from personal experience. I’ve been there—sitting at the kitchen table in my oversized sweatshirt, scrolling through my drafts folder, wondering if I should redesign a carousel for the fifth time. I’d post, hold my breath, and wait. A few likes, maybe a heart from my mom (queen behavior, honestly). But no traction. No sales. Just another pretty square on the grid.
That night, I finally asked myself: What is this post supposed to do?
Not “what trending sound should I use” or “what font looks cohesive”—but what belief does this post build? What decision does it prepare? What next step does it invite? That shift—from random content to intentional content—is what changed everything. Within weeks, my content was pulling in 10,000 new followers, generating $183,000 in a single launch, and, most importantly, sparking DMs from people saying, “I feel like you’re in my head—how can I work with you?”
That’s the shift I want for you. And it starts with my five-part Content That Connects and Converts Framework. Each part fixes one of the mistakes I saw again and again when analyzing 1,000 posts. Let’s break it down.
Part 1: Your Content Messaging
Mistake #1 is posting more without a clear message. Most people think visibility equals value, but if your message is scattered, more posts just add more noise.
Clarity beats quantity—always. When your message consistently communicates what you want your audience to know, feel, and believe, you become memorable. Neuroscience tells us the brain filters out clutter but locks onto clear, repeatable signals. That’s why your audience may “see” your posts but not remember them—your message hasn’t stuck.
I had a student who was posting daily—tips one day, hacks the next—but nothing landed. Once we built her messaging around her audience’s deepest fears and desires, everything shifted. Not only did engagement increase, but she started getting DMs that said, “You’re talking directly to me.” That’s the power of message clarity.
✨ YOUR ACTION STEP:
Write down three beliefs you want your audience to hold after seeing your content. Audit your last five posts—did they build those beliefs? If not, that’s your starting point.
Part 2: Your Content Pillars
Mistake #2 is treating content pillars like categories—“educate, inspire, entertain.” That’s not strategy. That’s a mood board.
Your pillars should represent the core conversations you lead: the problems you solve, the values you stand for, and the transformation you deliver. When your pillars are aligned, they train your audience to know exactly why they’re following you—and what to expect.
One client was posting about whatever came to mind—business tips on Monday, lifestyle fluff on Friday. Her audience couldn’t track with her. Once we tightened her pillars to four themes tied directly to her offers, she stopped spinning her wheels. Suddenly, people engaged consistently because they knew her voice and her value.
✨ YOUR ACTION STEP:
Write down five topics you’ve posted recently. Circle the ones tied to your offer and your audience’s real pain points. Narrow those down to 3–5 pillars—and commit.
Part 3: Your Content Goals
Mistake #3 is posting just to “stay visible.” Activity without direction keeps you busy but doesn’t build your business.
Every piece of content needs a job. Is it attracting new people? Nurturing belief and trust? Or converting someone to the next step? Without goals, your content is background noise. With goals, it becomes a roadmap that walks your audience from discovery to decision.
One student admitted she was posting daily with no purpose. Her posts looked fine, but they weren’t moving anyone closer to working with her. Once we mapped her content goals to her customer journey—awareness, nurture, conversion—her results flipped. Her audience finally had a clear path to follow.
✨ YOUR ACTION STEP:
Label your last five posts: awareness, nurture, or conversion. Are you covering the full journey—or stuck in one category? This week, create one piece of content for each stage.
Part 4: Your Content Plan
Mistake #4 is equating consistency with volume. Posting daily without structure isn’t sustainable—it’s chaos.
A plan doesn’t stifle creativity—it frees it. Structure gives your audience reliability and you peace of mind. When people know what to expect from you, trust compounds. And when you’re not scrambling daily, you show up with more energy and confidence.
One client used to post in bursts—five posts one week, silence the next. Once we built her a plan that mapped posts by goal and pillar, her audience knew they could count on her. She not only felt lighter, but her engagement grew steadily because her voice became consistent.
✨ YOUR ACTION STEP:
Block one hour this week to map your posts. Choose 3–4 pieces: one awareness, one nurture, one conversion, and one personality/story. Stick to it for a week and notice the difference.
Part 5: Your Content Bank
Mistake #5 is starting from scratch every single time. Even with clarity, pillars, and goals, a blank screen can stall you.
That’s where a content bank comes in. A bank of pre-brainstormed ideas aligned to your pillars removes decision fatigue. It’s not inauthentic—it’s strategic. You still show up with your real voice, but you’ve taken the guesswork out of getting started.
A student of mine had her entire framework mapped, but froze whenever it came time to post. Once we built her a bank of 50 aligned ideas, her posting became consistent and confident. No stress, no stall—just execution.
✨ YOUR ACTION STEP:
Spend one hour creating your own content bank. Brain-dump 20–30 ideas across your pillars—stories, tips, beliefs, behind-the-scenes. Save them in a notes app. Next time you sit down, you’re never starting at zero.
Final Thoughts: You don’t need to post more…
You need to post with purpose. Every post can either be random noise or a strategic step toward building trust, belief, and sales. The difference is intention.
If you’re ready to stop blending in and finally make your content binge-worthy and results-driven, join me inside my free Content That Converts Workshop. This isn’t another “post more reels” class—it’s the roadmap that makes your content your best sales tool.
Save your seat at karyperry.com/content-workshop. Your people are waiting to binge on your brilliance.
Your Coach,
Kary ♡
