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If your content keeps getting ignored…

you’re in the right place. Because I’m about to show you the ONE messaging secret that completely transformed my content from crickets to “OMG, are you reading my mind?” DMs.

And if you’re tired of posting into the void, feeling like you’re shouting at strangers who just scroll right past you, this is going to fix that. By the end of this, you’ll know exactly why your content isn’t landing—and more importantly, how to make it magnetic.

Proof That This Works

Here’s why you should listen. I went from posting perfectly polished content that got maybe 12 likes and zero sales—to building a half-million-dollar brand in one year using this exact messaging framework.

It wasn’t because I suddenly became a better designer or jumped on every trending sound. It was because I cracked the code on what actually makes people stop scrolling and start buying.

And this isn’t just theory—it’s tested. I’ve helped hundreds of entrepreneurs use this framework to go from invisible to in-demand. Like my student Sarah, who grew from 200 followers to 5,000 and hit her first $10K month. Or Jessica, who finally started getting those “How do I work with you?” DMs instead of heart-eye emojis.

Proof That This Works

Here’s how this goes:

1. How to audit and rewrite your content using this framework—so your next post finally lands.
2. The real reason your content gets ignored (hint: it’s not the algorithm).
3. The Three-Layer Messaging Framework that makes your audience feel seen, heard, and ready to buy.

THE REAL REASON YOUR CONTENT GETS IGNORED

Let’s get honest for a second. Your content isn’t getting ignored because you’re bad at creating it. It’s not because you’re posting too little, or because the algorithm is punishing you.

It’s because you’re talking features while your audience is feeling problems.

Picture this: your dream client is scrolling Instagram at 11 PM. The kids are finally asleep. She’s tired, a little overwhelmed, and wondering, “Why does everyone else’s brand feel so clear while mine feels like a mess?”

Then she sees your post: “5 Tips for Better Brand Messaging Using My Proven Framework.”
Scroll.

Not because your tips are wrong—but because you just answered a question she wasn’t asking. She doesn’t want tips. She wants to feel less alone.

Here’s what I learned the hard way: People don’t buy because of what you do. They buy because of who they believe they’ll become.

THE REAL REASON YOUR CONTENT GETS IGNORED

This is your permission slip to stop guessing what your audience wants—and start speaking directly to their soul.

Layer 1: The Surface Problem (What They Say)

This is what your audience will tell you in a survey:

• “I need more engagement.”
• “I want to grow my audience.”
• “I need a better content strategy.”

Most entrepreneurs stop here. They create content that solves the surface problem—“Here are 5 tips to grow your audience.” It’s not wrong, but it’s not enough.

Because surface problems are symptoms, not causes. They don’t stir emotion or spark connection. And emotion is what drives engagement.

The human brain filters out sameness. If your message sounds like everyone else’s, it gets filed away as background noise.

But when you start at the surface and go deeper—when you uncover what they really mean—you stop them mid-scroll.

For example, one client kept posting tips for “getting more engagement.” It wasn’t converting. We reframed it to:
“You want more engagement—but what you really want is proof that your message matters.”

That one shift changed everything. Her content stopped sounding like advice—it started feeling like empathy.

✨ YOUR ACTION STEP:

Write down three surface problems your audience mentions. Then, for each, finish this sentence:

“What they really mean when they say this is __.”
That second half is where your messaging magic lives.

Layer 2: The Emotional Reality (What They Feel)

This is the gold. The heart of why people connect—or don’t.

Here’s what your audience is actually feeling:

• “I feel like I’m shouting into the void.”
• “I’m exhausted from trying to keep up with everyone else.”
• “I’m scared no one will ever get what I’m trying to do.”

When you speak to this layer, your content stops sounding like a lesson and starts sounding like relief. That’s when oxytocin—the trust hormone—kicks in. And trust is the foundation of sales.

One of my clients used to post about “building a better funnel.” No one cared. Then she said, “You’re exhausted from duct-taping strategies together that don’t even feel like you.” And boom—people lit up. Because she wasn’t just teaching; she was validating.

✨ YOUR ACTION STEP:

Grab your journal. Write one paragraph as if you were reading your ideal client’s thoughts at 2 AM. What’s keeping them awake? What are they ashamed to admit? That’s your next post.

Layer 3: The Identity Shift (Who They Want to Become)

This is the transformation your audience is truly buying:

• From scattered → to crystal clear.
• From invisible → to magnetic.
• From overwhelmed → to aligned and confident.

Humans are motivated by identity. We act in ways that confirm who we believe we are—or who we want to be.*

When your content paints that future self, your audience doesn’t just want your product—they want the version of themselves your product unlocks.

One student shifted from saying, “I help you write better content,” to “I help you become the entrepreneur who shows up with confidence, clarity, and consistency.”

Her engagement skyrocketed. Why? Because she wasn’t selling information—she was selling transformation.

✨ YOUR ACTION STEP:

Write one “from → to” statement for your audience.

Example: From posting random tips that no one saves → to creating binge-worthy content that has clients DMing you asking, “How can I work with you?”

Start weaving these “from → to” lines into your captions and reels.

NOW LET’S PULL IT ALL TOGETHER

Here’s your homework (and yes, actually do it):

Post it—and watch what happens. I guarantee you’ll see the difference.

1. Audit your last five posts. How many were about your expertise vs. your audience’s emotional experience?
2. Pick one post and rewrite it using all three layers:
   • Start with the surface problem they’d admit.
   • Dig into the emotional truth underneath.
   • Paint the picture of who they’ll become when it’s solved.
3. Post it—and watch what happens. I guarantee you’ll see the difference.

Final Thoughts: If your content is getting ignored, you’re not behind

You’re just missing this one piece.
The moment you start speaking to all three layers of your audience’s experience, you stop blending in and start becoming magnetic.

And this is exactly what we dive deep into inside Content From Scratch—my signature course for creating content that actually converts.

Inside, you’ll learn how to:

• Build your core message that makes you unforgettable.
• Define content pillars that position you as the go-to in your space.
• Create a sustainable content plan you can actually stick to.
• Access four months of done-for-you content ideas—hooks, captions, carousels, and more.

Because you don’t need to post more. You need to post with purpose.

Your people are already scrolling, waiting for someone who gets them. Let’s make sure that someone is you.

👉🏽 Ready to stop being ignored and start being irresistible?
Join Content From Scratch today at contentfs.karyperry.com.

Your Coach,

Kary ♡