You probably follow them…
The big gurus and content creators telling you how to post, what hooks to use, and which trending audio will blow up your account.
But here’s what they’re not telling you: it’s way easier to grow a following and make money when all you talk about is how to grow a following and make money.
And if you’re a coach, service provider, or small business owner, your business model is completely different. So if you’ve been copying their content strategy, it’s not just not working—it’s probably hurting your business.
Today, we’re fixing that.
I’m breaking down three reasons why posting like a guru is hurting your business—and how to build a content strategy that actually attracts, nurtures, and converts real clients and customers.
I’ve helped over 500 entrepreneurs build six-figure content systems that attract, nurture, and convert—without relying on viral posts or burnout. By the end of this, you’ll know exactly how to stop copying the creators and start creating content that drives results, not just reactions.
When I Was Copying the Creators
When I first started growing online, I did what everyone does—I followed the experts.
I studied their captions, saved their carousels, copied their hooks, even lip-synced trending audios thinking, “This is what I’m supposed to do.”
And for a while, it worked.
My engagement went up. My views went up.
But my sales? Flatlined.
Because I wasn’t creating content for my people.
I was creating content that impressed other creators.
And here’s the truth: their business model plays by a totally different rulebook.
They make money through visibility—brand deals, ads, affiliate links. For them, every view is the product.
But for you, views are just the vehicle.
You’re not trying to be famous on the internet—you’re trying to build a business that lasts.
That’s when it hit me: I didn’t need a creator’s strategy. I needed an entrepreneur’s strategy.
One that didn’t just look good, but worked.
So I stopped chasing trends and started creating with intention.
And within ten weeks, I went from invisible to in-demand—not because I posted more, but because I finally started posting with purpose.
The Simple Social Sales Funnel
Here’s the secret I wish I’d known from day one: every single piece of content you create needs a job.
It’s not enough for it to look good, sound smart, or go viral—it needs to do something for your business.
And that job falls into one of three categories:
Attract. Nurture. Convert.
That’s it. That’s the simplified social sales funnel I teach to all of my students.
Attract content brings new people in—the hooks, the stories, the “wow, I’ve never thought about it that way” moments.
Nurture content builds relationships—it creates trust, connection, and belief.
Convert content bridges the gap—it turns followers into paying clients or customers.
When your content balances all three, your business grows sustainably.
But when you skip one—like most people do—everything starts to fall apart.
So, let’s talk about why copying “guru-style” content keeps you stuck, and what to do instead.
#1 ATTRACT: They’re Chasing Views. You’re Building Value.
Let’s start at the top of the funnel—attracting the right people.
When you post like a guru, you start chasing views instead of value.
Their entire business model depends on visibility. The more eyeballs they get, the more they earn.
But your business depends on connection and trust.
You don’t need everyone to see you—you just need the right people to find you.
When you chase viral moments, you start optimizing for attention instead of alignment.
You post what performs, not what converts.
And that might get you a trending reel, but it won’t get you paying clients.
You’re not here to get attention—you’re here to attract alignment.
The brain loves novelty but buys from familiarity. When your content sends mixed signals—educational one day, dancing the next—your audience can’t categorize you. But when your message is clear and consistent, you become recognizable.
One of my clients went viral for a funny trend—thousands of likes, hundreds of comments… and not one sale. Once we rebuilt her content around her audience’s actual pain points and desires, her views dropped—but her revenue doubled.
✨ YOUR ACTION STEP:
Before you post, ask: “What is this post attracting?”
If it’s not drawing in your ideal client, rewrite it.
Your attract content should make your person stop mid-scroll and think, “This is exactly what I’ve been feeling.”
#2 NURTURE: They’re Building Audiences. You’re Building Relationships.
Gurus are obsessed with audience size—as they should be.
But you need to focus on audience depth.
They build followers. You build relationships.
Creators win when more people know them.
Entrepreneurs win when more people trust them.
Your content shouldn’t just get attention—it should build affection. That’s what nurturing is: creating content that makes your audience feel seen, not sold to.
Stop broadcasting. Start bonding. You’re not performing for strangers; you’re speaking to the hearts of future clients and customers.
When your audience feels emotionally understood, their brain releases oxytocin—the trust hormone. That’s why human, story-driven content builds loyalty faster than any trend ever could.
One of my students used to post nothing but polished carousels. Beautiful—but lifeless. We added storytelling: why she started her business, the struggles behind the highlight reel. Within a month, her engagement doubled—and people began saying, “This is exactly how I feel.”
✨ YOUR ACTION STEP:
Audit your last five posts.
How many nurtured your audience?
Did they build empathy, trust, or belief?
Create one this week that does—because no one buys from someone they barely know.
#3 CONVERT: They Sell Dreams. You Sell Direction.
Gurus are experts at selling dreams—“100K followers,” “10K months,” “work from anywhere.”
But you’re not selling dreams. You’re selling direction. You’re guiding people from where they are now to where they want to be.
When you copy guru-style content—vague inspiration, flashy results, surface-level motivation—it might look exciting, but it leaves your audience unsure what to actually do next.
You’re not here to hype people up. You’re here to help them move.
The human brain craves certainty. When your content gives clear next steps—a roadmap, a mindset shift, or a call to action—it creates safety. And safety sells.
A client of mine used to post endless motivational quotes. Lots of saves, zero sales. When she started ending each post with, “Here’s how I can help you apply this,” her engagement dropped—but her inquiries tripled. Because clarity converts.
✨ YOUR ACTION STEP:
This week, make sure at least one post has a clear conversion goal.
Invite them to your offer, your workshop, or your email list.
Because your audience can’t take the next step if you never give them one.
Final Thoughts: Copying the gurus might feel productive—but it’s not building your business.
You don’t need a content plan that gets you viral. You need a strategy that gets you visible to the right people, for the right reasons.
You don’t need another trending hook—you need a system.
And that’s exactly what you’ll build inside Content From Scratch.
It’s my full framework for creating binge-worthy content that attracts, nurtures, and converts—designed specifically for entrepreneurs and small business owners who want strategy, not stress.
Inside, you’ll learn how to:
- Map your message and define your pillars
- Create content that drives sales, not just likes
- Build a content plan that grows your business on autopilot
- Access four months of done-for-you content ideas to post faster and smarter
Don’t wait for next quarter to fix a strategy that isn’t working.
Start now. Because every week you spend copying someone else’s plan is another week your audience doesn’t hear yours.
Join Content From Scratch today!
Your Coach,
Kary ♡
