There are very few real estate professionals that can be everything to everybody. However, when most agents start out you are told to market yourself to the masses. You make uncomfortable cold calls, intrusive door knock, spam the heck out of your sphere of influence. The problem? There are thousands of real estate agents in your […]

I KNOW IT’S HARD TO BELIEVE… …that there are real estate pros out there generating hundreds of leads, referrals and even listings and design clients from Instagram when you can barely get your friends and family to like your posts (Shoot, I can barely get Dwayne to like my posts). It’s hard out there, I […]

OUT WITH THE OLD… To date the real estate industry has been all about traditional marketing. Whether that’s a real estate agent plastering their face on a bus stop bench, interior designers opening a brick and mortar location, mortgage lenders sponsoring happy hours or investors littering the town with bandit signs. So its no wonder […]

HAVE YOU HEARD… …Instagram is the new Google. Ok maybe I’m exaggerating just a little. But Instagram’s new search and explore features and 80% of Instagram users voluntarily connecting with brands, it is more important than ever to make sure that your profile is optimized. If you take Instagram seriously (and I highly suggest that […]

ONCE UPON A TIME… There was a young witty princess named Kary. She worked at a top Fortune 100 company that treated her quite well but worked her very hard. The young girl was very unhappy. She often dreamed of Prince Opportunity riding in on a white stallion to take her to far away lands […]

I’VE GOT A RIDDLE FOR YOU… …What has 2 thumbs, thousands of followers, and a slight taco addiction: this gal. But how might you ask? Well let me tell ya, it didn’t happen over night. It actually happened over two years of residing in Texas and happily living off of mexican food. Oh you meant the thousands […]

LET ME TELL YOU A LITTLE SECRET… It doesn’t matter how large that number is under your name on your real estate social media platforms if it isn’t growing your business. I know real estate professionals with less than 1,000 followers who are generating all of their clients from their social media efforts and I […]

Let’s face it, some of the most extroverted people in person can often appear introverted when it comes to their online presence, and most introverts are well…..Introverted. Social Media can seem overwhelming with all of the different platforms. Pins vs Tweets vs Snaps, FB Live and Instagram stories, likes, loves and comments. Handling Social Media […]