The Secret to Sending Emails That Actually Convert
3 shifts that helped me make $100K+ in sales from weekly emails
If your email strategy starts with “Sorry I haven’t written in a while…” and ends with crickets, let’s fix that.
Email can feel awkward—especially when you haven’t been consistent. You know you should send something, but the second you open a ConvertKit draft, your brain goes blank. What do I even say? What if they unsubscribe? What if they forgot who I am?
So you stall. You tell yourself, “I’ll email when I have something to promote.” And before you know it, months have passed. You’ve ghosted your list—not because you don’t care, but because it feels complicated. And when you do finally send something, it flops. No opens. No clicks. No conversions.
You take that silence personally. Maybe your list is too small. Maybe you’re just not good at email. Maybe it’s not worth it.
But here’s what’s actually happening: you haven’t built the relationship—only the reminder system. If the only time you land in someone’s inbox is when you want something from them… that’s not marketing. That’s anxiety with a subject line.
The good news? You can turn it around. Email is still one of the most profitable tools in your business—when you use it to build real trust. Below are the three shifts that helped me make over $100K from simple, honest emails that felt like me—and worked like magic.
Strategy #1: Stop Writing to “Your List” and Start Writing to One Person
One of the fastest ways to disconnect is trying to talk to everyone at once. You sit down to write and think of the entire list—2,000 people staring back at you. So you try to be polished. Professional. You say things like, “Hey everyone,” or “Here are 5 things I wanted to share today.” And suddenly, the whole email sounds like a bland, corporate newsletter.
But the first time I wrote an email that actually landed? I wasn’t thinking about “my list.” I was thinking about one person. A client who was stuck. I pictured her in her kitchen, coffee in hand, wondering if she was really cut out for this. And I wrote, “Hey, I was thinking about you this morning…”
That one shift changed everything. That email got replies. DMs. Sales. Because it didn’t sound like a broadcast—it sounded like a conversation.
✨ YOUR ACTION STEP:
Before your next email, picture one real person. Not a persona—a real person you’ve worked with, talked to, or know is watching quietly.
Ask yourself: What are they stuck on right now? What do they need to hear—not just learn—to believe in themselves or your offer? Then write to them. Not your “audience.” Just them.
Strategy #2: Build Belief Before You Make an Offer
This is where most email marketing advice misses the mark. It teaches you how to remind, not how to prepare. You’ve seen the emails: “Cart closes Friday!” “Just a heads up!” “Here’s the link again!” That’s fine—if the person is already convinced.
But if they’re not sure yet? Reminders are just noise.
People don’t say yes because they saw the countdown timer. They say yes when they believe the result is possible, that it’s possible for them, and that you are the person to help them get there.
When I realized this, I stopped leading with promotions and started leading with belief. I shared stories. Behind-the-scenes moments. Client breakthroughs. Thoughts I wasn’t sure I had “permission” to say out loud. But those emails? They worked. Because I wasn’t just building a pitch—I was building trust.
✨ YOUR ACTION STEP:
Take a look at your current offer. What are 3–5 beliefs someone needs to hold before they say yes?
Now turn each belief into an email. Tell a story that reinforces it. Share a moment that proves it. This is what moves people—not more features or urgency. Just real connection.
Strategy #3: Stop sounding like a robot. Start sounding like you.
Let’s be honest—ConvertKit can do something weird to your voice. You sit down to write and suddenly you sound like a generic LinkedIn post: “As a business owner, I strive to…” or “Today, I want to share three impactful strategies…”
No one talks like that. And no one connects with that.
Want to know my highest-converting email of all time? It was a story about me crying in my car after a successful launch—not because it failed, but because it didn’t feel good. There was no pitch. No sales link. Just truth. And it worked.
Because the emails that land don’t sound smart. They sound human.
✨ YOUR ACTION STEP:
Read your last email and ask yourself: Would I actually want to read this? Or would I archive it and keep scrolling? If it doesn’t sound like you, rewrite it. Start with a sentence that feels like a text to a friend:
“So this happened and I had to tell you…”
“Here’s what no one told me when I started…”
“This might sound weird, but…”
Let that sentence lead you. Don’t over-edit it. The version of you that writes like herself? That’s the one your people trust—and buy from.
Final Thoughts: You Don’t Need a Big List—You Just Need a Real One
You don’t need a big list. You don’t need a fancy funnel. You don’t even need to be consistent yet. You just need to be real. You need to write like a person who has something meaningful to say—not a marketer with something to sell.
Because email isn’t about copy tricks or templates. It’s about trust. And when you build it intentionally? Your inbox becomes your most powerful sales tool.
If you’re ready to stop ghosting your list and start writing emails that actually work—without sounding stiff, salesy, or strange—
👉🏽 Download my free Soulful Sales Checklist
Inside, I’ll walk you through how to build belief, connection, and momentum—so when you make the offer, your people are already leaning in.
Because soulful sells. Always has. Always will.✨
Your Coach,
Kary ♡
